hey, i'm gab.
i was born to brand.
I couldn’t have told you what I wanted to be when I grew up if you had asked, but it was very clear by the supermodel-obsessed, Amanda Woodward-stanning, magazine addict I was in my preteen years that advertising was in my nature.
Ever since I won my first marketing role in a Facebook contest for influencers and hopped on a plane for California, I’ve been chasing the thrill of expanding brand affinity through experiences and digital community. I believe connections with consumers should stretch farther beyond the moment of purchase, and in order to do that we need to know what makes our consumer live and breathe. I’ve been known to ask too many questions, to get into the weeds of data, start conversations at POP, and fall into the rabbit hole—all in the name of designing campaigns that attract and forge loyalty.
In the last eight years, I’ve had the pleasure of leading teams, developing talent, and contributing to organizations as an executive voice—an opportunity I’ve found extremely rewarding and that makes me excited for the professional path that lies ahead of me.
While I admit I live to work, there’s a life outside of the glow of my laptop. In my offline time, one can find me baking zucchini muffins with my toddler, finally learning how to use my sewing machine, collecting shells on the beach, or awkwardly refolding the blankets at someone else’s yoga studio.