gab dolceamore weinberg resume

Led a team of creative, social, and digital marketers serving a growing global brand with a young audience. Founded in a dorm room at UPenn, Insomnia Cookies is the premier late-night sweets brand, delivering warm cookies to insomniacs late into the night, earning over $220M in 2023. Within my time at Insomnia, I had an active hand in the growth of the organization; from global expansion, new product lines, an elevated store design, and a brand transformation in 2020.

• Reported to the Chief Marketing Officer (CMO) and served on a cross-functional leadership team that sat below the executive team, representing brand strategy an communicating brand architecture as it related to strategic growth projects

• Owned brand architecture and value proposition — an ongoing work stream that developed as the audience grew +435% in my tenure and new insights became available — to inform product development, business growth, and strategic partnerships

• Designed the annual promotional calendar and led the Marketing team through eight seasonal campaigns, new product launches, brand partnerships, digital launches, and organizational growth work streams

• Built social persona and channel diversification for the brand that would resonate with Gen Z — with a focus on Instagram and TikTok — resulting in a +208% growth in social following within my tenure

• Composed creative briefs based on the unique value props of each seasonal campaign, and provided creative direction for all marketing assets from email content to in-store POP

• Managed and developed a Brand team of eight staff members, including three managers who reported directly to me

• Coordinated collaboration with multiple agency partners and freelancers• Managed the P&L and budget for Brand expenses — including advertising — and created strategies for cost-savings as customer spending fluctuated

Collected and analyzed audience-defining data to devise DTC strategies based and lead a team of five digital marketers to bring those strategies to life. It’s never NOT a great time to be a 76er, but I had the pleasure of take the court on the business side of the team through three playoff runs, the acquisition of NBA superstars, the #1 NHL draft pick for the NJ Devils in 2019, and the growth for NBA China. My digital marketing and database growth strategies helped drive individual ticket sales, fuel the funnel for season ticket memberships, and grow sponsorship revenue with the launch of innovative digital campaigns.

• Partnered with respective Creative teams to bring the season and playoff campaigns to life across emails, paid social, website, and team app

• Collaborated with 76ers and NJD content teams to provide strategies across Instagram, Facebook, Twitter, and TikTok by identifying target audience behaviors by using profiling techniques

• Designed and implemented the company’s first audience profiling work stream that informed content and cadence strategies for various segments within the teams’ CRMs

• Coordinated with Data and Analytics to use company database, internal surveys, and third-party information to acquire new fan data and determine audience needs for effectual brand story-telling

Hired as Director of Fan Strategy; Promoted in 2019

Honed my strategic craft on a fast-paced team of brand enthusiasts who specialized in “doing things we’ve never done before.” Award-winning for brand campaigns, digital experiences, and ground-breaking AI, Code + Theory provided enriching experiences and education in the world of brand management, social strategy, creative direction, client relations, and account growth. During my tenure at Code, I had the pleasure of working on iconic clients, including Chandon USA, Maybelline NY, Essie, Eileen Fisher, Dean & DeLuca, Burger King, Dr. Pepper, Mott's, and Crunch Gym.

• Led creative strategy and performance metrics for effective GTM digital campaigns and brand projects for high-profile clients that came to life across social, web, influencer, and in-person events

• Drafted detailed and engaging briefs and provided customer-centered narratives to guide art directors and copywriters on how to conceptualize and execute creative ideas that consistently exceeded goals

• Composed and delivered milestone presentations to clients throughout the development of a campaign

• Developed the strategy for Maybelline’s Master Camo launch in the US, garnering a 12% Engagement Rate across all social channels and record sales in the first month, resulting in the use of our assets and strategy by the brand in global markets

Hired as Community Manager; Promoted to Social Strategist in 2015; Promoted to Creative Strategist in 2016

Laid the foundation for brand content and PR strategies for a DTC eCommerce brand. Uncommon Goods is a Brooklyn-based retailer curating unique, custom, and handmade gifts for customers across the US. Wearing many hats on the Marketing team, I was responsible for acquisition and retention of not only DTC customers, but a community of artist vendors, through SEO, earned media, and engaging content.

• Coordinated and published the brand’s first digital lookbook for the launch of the retailer’s first line of fine jewelry, engaging content creators for production and promotion

• Forged relationships with bloggers and Pinterest influencers to support the organization’s robust SEO strategies

• Maintained content strategies for the brand’s digital presence, bringing the catalog to life across social media and the company blog

• Enlarged community of artists and increased design submissions by 605% YOY using online design competitions, initiating company’s newsletter, and local panel events

• Leveraged social platforms and relationships with editors to keep the brand top-of-mind during tentpole moments for the brand throughout the year

Launched my career by activating my community of content creators and influencers I gained through my personal style blog to win this unique role with one of the world’s most recognized brands. To promote the newly launched Curve ID line of women’s denim and the brand’s Shape What’s To Come social network connecting Millennial women pursuing their passions, Levi’s put out a global search for their Levi’s Girl — an in-house influencer and spokesperson for the women’s brand. While I was responsible for press events and managing my own content, I was able to serve as an associate on a monumental social media team at a time when new platforms were emerging and brands were finding their voice.

• Integrated brand vision and objectives within social media content while managing Twitter and Tumblr accounts and pioneering the brand’s Instagram account

• Produced original, innovative, and inspirational content in collaboration with influencers to activate Shape What’s To Come community

• Facilitated redesign and restructuring of company blog by writing interactive content, resulting in a greater number of visitors.

• Fostered and nurtured relations with founders and representatives of up-and-coming social media applications, such as Instagram and Pose to establish Levi's presence in those communities

• Supported globalization of marketing efforts and maintained an international presence by assisting social media team with user engagement

Six month contract role