1
2
3
4
5
6
Bikini so teeny. Topless and barefoot. S'il vous play. Who names these colors?!
The driving insight behind essie's first hub content series was the fact that over 40% of essie fans choose their color based on the name.
As part of the YouTube Labs experiment, we had four weeks to concept and produce a video series to connect with fans and tell the brand story. Results were A-List: 70%+ completion rate amongst viewers and a 151% increase in ad recall for those who watched the video, 64% for those who skipped it. Overall best in class across all L'Oreal brands.
Bikini so teeny. Topless and barefoot. S'il vous play. Who names these colors?!
The driving insight behind essie's first hub content series was the fact that over 40% of essie fans choose their color based on the name.
As part of the YouTube Labs experiment in the spring of 2017, we had four weeks to concept and produce a video series to connect with fans and tell the brand story. Results were A-List: 70%+ completion rate amongst viewers and a 151% increase in ad recall for those who watched the video, 64% for those who skipped it. Overall best in class across all L'Oreal brands.
These videos have since been removed from YouTube by the brand.