Chandon needed a fresh perspective to stand out in a crowded category and compete with $8 prosecco. Our goal? Reintroduce the brand as the go-to bubbly for a new generation—not your mama’s sparkling wine—and redefine what it means to celebrate.
From National Taco Day to #SundayFunday, we shifted the mindset from “special occasion only” to “everyday sparkle.” Instagram became our primary stage, where we built and energized the #ChandonSquad through custom content rooted in audience behaviors and cultural conversation.
The results spoke volumes: in 2016 alone, Chandon earned over 27 million organic impressions on Instagram and grew its audience by 114%, becoming one of the most talked-about brands in the sparkling wine category.
