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After the success of Japan's Black Whopper made with squid ink, the US team partnered with A1 Steak Sauce for a delicious take on the global phenomenon, just in time for Halloween.
Taking cues from the unboxing trend that occurred with Japan's launch, we created a campaign of teasers and reveals to be posted with the premiers of Scream Queens and American Horror Story.
After the success of Japan's Black Whopper made with squid ink, the US team partnered with A1 Steak Sauce for a delicious take on the global phenomenon, just in time for Halloween.
Taking cues from the unboxing trend that occurred with Japan's launch, we created a campaign of teasers and reveals to be posted with the premiers of Scream Queens and American Horror Story.
Fall 2017, Code + Theory