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burger king ha1loween whopper

After the success of Japan's Black Whopper made with squid ink, the US team partnered with A1 Steak Sauce for a delicious take on the global phenomenon, just in time for Halloween.

Taking cues from the unboxing trend that occurred with Japan's launch, we created a campaign of teasers and reveals to be posted with the premiers of Scream Queens and American Horror Story.