PINK Friday is the new black Friday. Every summer, Victoria’s Secret PINK kicks off their Back to Campus shopping with a day of deals and exclusive offers that are more exciting than boys and puppies put together. #priorities

To get the word out, we created a campaign speaking to the iGen woman on her preferred channels. A series of snackable vignettes of comical moments were launched on Snapchat and Instagram, and strung together for a full-length version for email and web marketing.